Brooklyn Brewery

Steve Hindy and Tom Potter, the originators of Brooklyn Beer, came looking for an identity over 30 years ago. They wanted the name Brooklyn Eagle, to which Milton replied, "Why sell a bird when you've got the whole borough?". Brooklyn became the name and identity and the company has had an extraordinary sales history since then. It has also encouraged the borough of Brooklyn to become the most active artisanal beer producing area in the entire country. The studio has done all advertising, promotional material and packaging through early 2017.  

Brooklyn Brewery 1 / 12
Brooklyn Brewery
Steve Hindy and Tom Potter, the originators of Brooklyn Beer, came...more
School of Visual Arts
Milton has been teaching at the School of Visual Arts for over 50...more
Theatre for a New Audience
The studio has been working with Theatre for a New Audience for 20...more
Rubin Museum of Art
The Rubin Museum project consisted of identity, interior details,...more
John Templeton Foundation
John Templeton Foundation, a conservative advocacy group, needed some...more
jet Blue and I Love NY
jetBlue was simply a project intended to integrate the identity of...more
The Nation
The Nation is a left leaning 120 year old publication that is an...more
Bread Alone Bakery
Dan Leader built a French style bakery near Woodstock, 19 years ago....more
New York Magazine
In 1968, Clay Felker and I founded New York Magazine, where I...more
SVA Theatre
In 2009, we were hired to renovate a acquired theatre for School of...more
Stony Brook University
Stony Brook University project has lasted 8 years. Working directly...more
Windows on the World
Windows on the World, one of Joe Baum's extraordinary inventions,...more